"It is easy to be confused in a museum, when a chair which in itself is a work of art is placed among the works of art exhibited".

This is the concept behind the 2007 campaign in interior design magazines.
Eurosedia Campaign 2007

"For all tastes": this is the concept behind the Eurosedia Design campaign 2008, on the air from February on specialised press.

A message based entirely on irony, to suggest a product range able to accommodate all requests in terms of tastes...
...without exception!

project: Ricciarelli.it
ad: Giacomo Moresi
photo: Giordano Mocchegiani
stylist: Valentina Boccadoro